mc_geo, mc_currency) — those stay on so prices display correctly. Analytics + marketing cookies are off until you accept. See the cookie policy for the full list. Click a headline on your live store and a toolbar appears at it — carrying the controls that element actually has, not a fixed four. Next to them, a field for the things words do better: "make this warmer", "put the reviews above this". Every change joins a running list marked you or AI, undoable a line at a time, and nothing reaches a shopper until you publish. No incumbent does this end-to-end.
Every heading, paragraph, button label and caption is editable where it sits — including copy inside repeatable blocks, which is where most of the words on a page live. Click one and the toolbar arrives at it, not in a panel across the room.
The buttons are composed from the section's own schema, so a pricing tier offers its own settings and a hero offers its own. No dead colour button on a section that has no colour — and a section added next month gets its controls the day it ships.
A running count of unpublished work sits in the editor's chrome. Open it and every change is named down to the field — "Headline: made to last → built to outlast" — marked you or AI, with its own Undo. Hide a section and that is a line too. Nothing goes live until you publish.
On your real storefront, in the real theme, at the real breakpoint. The toolbar appears at the element with its name on it.
Type over the words, nudge a control — or describe the change in a sentence, including the conditional asks a panel has no room for.
Check what is queued and who made it. Undo any single line without losing the rest. Publish when you are ready, or restore a named checkpoint later.
Spin up a Mercentia store in under a minute, then edit it by clicking the words you want to change. Migration is free, exit is free, support is human.