Storefront

A store your brand would
actually sign off on.

Every theme is built on the same design system used by the dashboard — accessible, composable, deeply customisable. Drop in a section, remix the palette, or let AI rewrite the copy in your tone of voice. Edge-rendered on Cloudflare for sub-second loads worldwide.

Publish
New collection
Autumn in natural linen
Breathable European flax, made to last.
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Oat Linen Blazer
£129
Organic Cotton Tee
£35
Denim Jacket
£89

Themes — or bring your own frontend

25 conversion-tuned themes across DTC, wholesale, digital goods and B2B — switch without losing your data or URLs. Prefer headless? Connect your own Next.js, Nuxt, Astro or SvelteKit frontend to our Storefront API in minutes.

Section-based editor

Drag, drop, and reorder — no code required. Every block is a real component you can also style.

Edge-rendered, instant

Static-first SSR on Cloudflare. Sub-second LCP from London to Lagos. Image CDN included.

How it works

From signed up to shipping in minutes.

  1. 01

    Pick a theme — or go headless

    Browse our 25 themes or generate one from a brand brief, with live preview before you commit. Or skip themes entirely and point your own headless frontend at our Storefront API.

  2. 02

    Edit in sections

    Click any section to tweak text, swap images, change colours. Per-locale, per-segment, per-variant.

  3. 03

    Publish to the edge

    One click pushes to 270+ Cloudflare locations. Schedule publishes or run A/B tests against the live theme.

In the box

Everything you'd expect, nothing you'd have to bolt on.

  • 25 conversion-tuned themes across DTC, B2B, digital goods
  • Bring your own headless frontend (Next.js, Nuxt, Astro, SvelteKit) — connect to the Storefront API in minutes
  • Section-based visual editor with version history
  • A/B testing built into the section editor
  • Per-locale content via the same editor (40+ languages)
  • Per-segment content (logged-in vs guest, tier, geo)
  • Edge-rendered SSR on Cloudflare (270+ POPs)
  • Image CDN with on-the-fly resize, WebP, AVIF
  • Built-in SEO: meta, JSON-LD, OG, sitemap, redirects
  • Custom / flat URL structure (Pro) — drop /products/, go flat, auto-301 the old path
  • GA4 + Google Ads tracking by pasting one ID — no developer, no snippet
  • Server-rendered tag — present in page source, so Google never says “not detected”
  • Server-side conversions to GA4, Meta CAPI + TikTok Events (past ad-blockers + iOS 14)
  • Trackable /checkout/thank-you confirmation page (GA4 + Ads fire reliably)
  • Full ecommerce funnel wired: view_item → add_to_cart → checkout → purchase
  • Enhanced Conversions + Consent Mode v2 handled for you (EU/UK ready)
  • Custom code drawer for CSS, JS, Canvas overrides
  • Real-time multi-user editing with presence
  • Symbol library — save and reuse sections across pages
  • Theme file editor with Monaco for power users

Your storefront should feel as good as your brand.

Spin up a Mercentia store in under a minute. Migration in is free; export back out is free too.