Analytics

Numbers you can
actually act on.

Live cohort retention, full-funnel conversion, unit economics down to the SKU. Drill into any chart, segment by any field, export to your warehouse. No nightly ETL, no GA4 sampling, no waiting for Mixpanel pricing emails.

Revenue
7D30D90DYTD
£128,492
+14.8% vs last week
Conversion rate
4.82%
Returning customers
31.4%
Saved vs Shopify · 30d
£4,217
AI insight: Agentic checkout orders are up 34% — ChatGPT now drives 1 in 12 sales.

Live cohort + funnel

Sub-second queries on your last 24 months. Retention curves, funnel drop-off, RFM segments, all clickable.

Web Vitals + UX

LCP, CLS, INP per page per device, with the slowest 10% surfaced first. Performance as a first-class metric.

Sync to your warehouse

Postgres, Snowflake, BigQuery, S3 Parquet. Mercentia is your source of truth, not your data jail.

How it works

From signed up to shipping in minutes.

  1. 01

    Open a dashboard

    Revenue, retention, fees-saved-vs-Shopify-Plus, cohort grid — the standard ones come pre-built.

  2. 02

    Drill anywhere

    Click a cohort, see the buyers. Click a buyer, see their orders. Click an order, see the agentic source.

  3. 03

    Pipe it out

    Daily syncs to your warehouse. Or query the read-replica directly with a service-account key.

In the box

Everything you'd expect, nothing you'd have to bolt on.

  • Cohort retention with weekly + monthly bands
  • Funnel analytics with auto-detected steps
  • Revenue + AOV + repeat-rate dashboards
  • RFM segmentation with auto-tiering
  • Unit economics per SKU per channel
  • Server-side ad conversions (GA4 + Meta CAPI + TikTok), deduped by order ID
  • Fees saved vs Shopify Plus / Shopify / BigCommerce
  • Web Vitals (LCP / CLS / INP) per page per device
  • Search analytics with zero-result tracking
  • Section-level engagement (views + clicks)
  • Fraud + risk dashboards
  • Sync to Postgres, Snowflake, BigQuery, S3 Parquet
  • Read-replica access via service-account key

Your data, your warehouse, your destiny.

Pre-built dashboards, drill-anywhere queries, and a one-click pipe to your warehouse. Included on every plan.